Four enterprise PMM workflows — positioning, launch, competitive, insights — deployed as AI on Claude Cowork. Built by the operator who ran these motions at Stripe, Brex, and Jasper AI.
Built by the enterprise PMM behind go-to-market at
You're a senior PMM. You've built positioning frameworks, written launch briefs, run competitive teardowns. You've done it at your last company, for your last product — from scratch, over three weeks, with four rounds of stakeholder reviews and a Google Doc graveyard to prove it.
Now you're doing it again. And again. Every time, the methodology lives in your head. Every time, you start over.
The PMM OS changes that. It's four AI-powered workflows built on Claude Cowork that take your inputs and run a proven enterprise GTM methodology in a single session. The frameworks are real. The outputs are yours to use immediately.
Each workflow is built around how senior PMMs actually operate: grounded in real sales patterns, real competitive dynamics, and real customer language rather than invented personas or generic value props.
Build a complete B2B SaaS positioning and messaging hierarchy from scratch. The output is a document a sales rep can navigate a first call with, a marketer can build a campaign from, and a PMM can use to align cross-functional stakeholders. It's grounded in real deal patterns and competitive dynamics, not invented personas.
A complete, DRI-owned launch brief that aligns product, marketing, sales, and comms. Built around a core conviction that most launch briefs miss: sales enablement is a co-equal workstream, not an afterthought. The kind of brief that eliminates launch coordination overhead.
Two outputs from one session: a scannable one-page battlecard a seller can read in five minutes before a call, and a full competitive playbook staged by sales cycle. Both are built around what competitors actually say in deals rather than generic category differences. The card also includes honest competitor strengths, because that's what makes sellers trust it.
Takes scattered market signals (Gong themes, win/loss patterns, customer interviews, analyst coverage, pipeline data) and produces a prioritized strategic recommendation with commercial grounding. Every use case comes with pipeline impact and TAM estimates, so you can walk into a roadmap meeting with something defensible rather than a list of observations.
The PMM OS encodes GTM methodology built across three companies at different stages of the enterprise transition, each one a different version of the same hard problem.
Led go-to-market for Stripe Issuing across UK and EU, a new BaaS product entering a market that had to be educated before it could be sold. The launch brief methodology came from this: bilateral activation, explicit non-targets, sales and marketing treated as co-equal workstreams. The UK/EU GA launch surpassed enterprise user goals within 24 hours.
Led the Ecosystem launch (APIs, integrations, enterprise partnerships) in a crowded fintech space where differentiation had to be earned. The competitive battlecard and positioning framework were stress-tested here against well-funded incumbents with larger brand recognition. The launch drove a 148% increase in enterprise lead conversion.
Led the repositioning of Jasper from a self-serve AI writing tool to an enterprise platform, which is one of the harder GTM motions in SaaS. Six strategic tier-1 launches, a complete overhaul of sales enablement, an analyst relations program built from scratch. The insights synthesizer came from the need to make sense of Gong data, win/loss patterns, and analyst coverage all at once, and still walk into a roadmap meeting with a clear point of view.
A senior enterprise PMM charges $5,000–$10,000 for a positioning sprint. That's one deliverable, one engagement. The PMM OS is the same methodology across four workflows for $197, and you can run it as many times as you need.
The PMM OS requires Claude Cowork — Anthropic's desktop AI tool. Download it free at claude.ai before getting started.
One-time purchase, no subscription, no seat limits. Get the full methodology and run it as many times as you need across products, segments, and relaunches.
14-day refund policy. If you run the quick-start guide and don't have a complete, usable deliverable from your first session, email for a full refund.